InnerWorkings is a health promotion business that provides educational programs designed to boost productivity in the workplace by delivering interactive seminars in corporate environments, focusing on various health topics that impact productivity. Through these sessions, they aim to address and mitigate the health issues that lead to decreased productivity, ultimately fostering a healthier and more efficient work environment.

The brief was to create a brand that encapsulates the “inner workings” of the body and “energy”. We developed a brand that uses a logo that is an interpretation of the IW and the body’s core, the digestive system, semi-organic graphics giving the hands-on approach and warm imagery capturing people in moments of joy, energy, serenity and fullness.

This project is currently being worked on and is still evolving. Stay tuned for updates!