The main event at an auction is the auctioneer. They bring energy, expression and boldness. For Local Vocal we took the strengths of Real Estate Agencies but reimagine what an Auctioneer business can be - capturing the essence of Local Vocal to behave in a way that’s deliberately different.

The brand demonstrates this with expressive type, bold colours, convention pushing layouts and a brand mark that contextualised the pre-existing codes surrounding the name, all with a sense of premium.