It’s 2020. Streaming is second nature, 5G has finally arrived, and supermarkets are selling their own SIMs. How do you connect Australians to a premium network experience?

The new work builds on Optus’ iconic ‘Yes’ to bring to life the energy of connection. Yes is now at the centre of a more energetic design system. Colour is simplified. Type is used in a more confident way to capture the dynamism and wit of the brand.

The brand evolution centres on the art of reduction – taking the assets we know work for us, and consolidating them into a powerful core set. It’s about refining, not reforming.