Many Australians don't believe they can rely on Optus' Mobile Network. Truth is Optus has invested in wide-reaching national network coverage.  

We knew telling people about the improved network is simply not enough we needed to show them.

So we embarked on an Australia-wide shoot, capturing over 250 locations covered by the Optus network – from the remote outback, to the everyday, to the iconic. All wrapped with the instantly recognisable ‘Yes’ brand mark.

As a result, network perception has never been higher.