WestWave
WestWave is a new energy assessment business founded in 2024 with a mission of creating more comfortable, environmentally responsible homes that help improve quality of life but also benefit the bottom line. How do you create a brand that separates itself from a market saturated with the expected?
The brand we developed was about simplicity and strength. A logo that uses bold and simple shapes, name derived by their basis in Margaret River along with a small nod to energy, environmentally inspired palette, relatable lifestyle imagery and a modern approach to the overall brand/layouts.
We wanted to step away from the expected and quickly dated “tick of approval” analog brand and business model and develop a more proud and digital brand, bringing WestWave into a modern space.
Credit
Client
Mark McGuagan
Strategy
Mitch Incol
Design and Direction
Doug Giffney